gonzo marketing
book jacket book jacket

Gonzo Marketing Winning Through
Worst Practices

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the entire text* of
The Cluetrain Manifesto
Foreword (Petzinger)
The 95 Theses
Elevator Rap (Weinberger)
Introduction (Locke)
Chapter 1: Internet Apocalypso (Locke)
Chapter 2: The Longing (Weinberger)
Chapter 3: Talk Is Cheap (Levine)
Chapter 4: Markets Are Conversations (Searls & Weinberger)
Chapter 5: The Hyperlinked Organization (Weinberger)
Chapter 6: EZ Answers (Locke & Weinberger)
Chapter 7: Post-Apocalypso (Locke)

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The Cluetrain Manifesto: The End of Business as Usual
Persus Publishing.
Copyright © 1999, 2001 Locke, Weinberger, Searls & Levine.
All rights reserved.

Gonzo Marketing: Winning Through Worst Practices
Perseus Publishing.
Copyright 2001 Christopher Locke. All Rights Reserved.

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* NOTE: Entire except for... footnotes, text-boxes, references,
acknowledgements, author bios, and whatever else was left
out when Locke got tired of screwing with the angle brackets.